In order to make your website appealing, you need to add value. You can add value in a variety of ways, depending on what kind of website you have. For example, if you have a blog about food then you can take original pictures and write recipes that are unique. If your website is for business then security is paramount and should be a priority when adding value to your site.
Create unique content that’s useful and valuable
- Create useful content.
- Make sure it is relevant to your audience.
- Ensure that the content is unique and not easily findable elsewhere (Google something like “best WordPress websites” and see what comes up). If you can’t come up with something unique, then don’t bother with this step!
The easiest way to do this is by using a tool like Answer The Public to get ideas for new blog posts based on questions people are asking on Google about things related to your business or industry.
Use original images and limit the use of stock images
- Use original images.
- Make sure the images are relevant to your website and its content.
- Avoid using stock images whenever possible (or at least, limit their use).
Share your website on social media
Social media is a great way to make your website more visible to potential customers. Consider using LinkedIn, especially if you’re a business owner. LinkedIn can help connect with potential customers who might be looking for businesses like yours—and it’s especially helpful if your target audience includes executives or other professionals (which it probably does).
Optimize your website for mobile viewing
If you want to offer your visitors a great user experience, make sure your website is optimized for mobile viewing. You can do this by using responsive design, using a mobile-friendly layout (like the Biz Builder), making it easy to scroll and click on the page, ensuring that your site works on all devices (including tablets), and using a mobile-friendly font that’s easy to read and making sure that the content loads quickly.
Make sure your website is secure
It’s important to make sure your website is secure. You can do this by using HTTPS, a security certificate, a password manager, and a firewall.
- HTTPS: Use HTTPS rather than HTTP. This will encrypt the data sent from your website to the browser of the person visiting it. This ensures that no one else can read any of the information being sent over the internet and therefore protect you from eavesdroppers.
- Security Certificate: Secure your website so that browsers know that they can safely trust you with sensitive information. SSL certificates give you many benefits such as an improved ranking in search engines like Google because they love sites that use HTTPS! (It’s now required!)
Whether you want to attract more visitors or increase sales, these strategies should help you get there. The best part is, you don’t have to choose just one! You can use all of the tips at once—and as long as they’re implemented correctly, they’ll have a synergistic effect. In other words, using multiple strategies will only enhance each individual strategy’s impact on your website and its success overall. The sky’s the limit when it comes to adding value for your clients and customers!